FANUC @INDUSTRIE Lyon (France) 2015

FANUC @INDUSTRIE Lyon (France) 2015

Award: Best Stand at a Technology Event – BRONZE

Agency: ABSOLUTE EVENT

Client: FANUC

Event Name: INDUSTRIE Lyon (2015)

Agency Website:  absolute-event.com

 

 

Gallery:

 

 

The Brief:  

“Create something…different ! …that will surprise and attract visitors”

Japanese company FANUC Robotic, number one in factory automation, contracted the team ABSOLUTE EVENT to design their stand for GLOBAL INDUSTRIE Show.

 

The Solution:

With a strong relationship with a structure manufacturer, the choice of a huge ceiling and surprising 72 meters lightwall conception came up to create something that all visitors would never forget!

 

The Activation:

The challenge was big : Creating something different, as far as design is concerned, considering the big robots to display and a large « Welcome » area that creates their famous warm FANUC philosophy.
All this with an original « Happening Show » created to be performed every top of the hour to brand all visitors for sure!

 

The Result:

The mounting process of all parts has been really critical to handle, but the structure could be re-use with an almost similar design, or a new one based on it for other shows.
The final result had to be excellent to meet the top Japanese quality requested !