GLOBAL EAGLE ENTERTAINMENT @ AIX 2018

GLOBAL EAGLE ENTERTAINMENT @ AIX 2018

Award: Best Stand at an Aviation Event – SILVER

Agency: 2020 Exhibits

Client: Global Eagle Entertainment

Event Name: AIX 2018

Agency Website:  2020exhibits.com

 

Gallery:

 

The Brief:  

As a leading worldwide provider of in-flight entertainment, media content, technology and connectivity solutions to the airline industry, Global Eagle Entertainment (GEE) looked to the exhibition as a rare opportunity to highlight its unique capabilities to the leaders and decision makers within this niche environment. The AIX Germany is a convention where the leaders in aircraft interiors sector come together to make instrumental relationships within the industry. For GEE, engagement coupled with functionality were primary goals for the environment, with the overall look and feel taking flight, to showcase and demonstrate GEE’s products.

 

The Solution:

GEE has been helping the airline and travel industry deliver brilliant inflight entertainment experience to passengers around the world for over three decades. The exhibit experience goal is to delight, inform and inspire clients and prospects (as passengers) at every stage of their journey.

 

The Activation:

Gloriously curved, the hanging fabric signage is seen far and wide across the show floor. Global Eagle’s name is big and bold, popping deliberately from the clouds. Mirroring the curved-arch of the roof of a plane, this curved hanging signage draws attention to the environment’s centerpiece – the airplane’s long cylindrical cabin, with private conference areas strategically tucked inside the cabin. For the pilot and flight enthusiast in this aeronautics loving crowd, a custom cockpit is accessible and allows for more private meetings in comfortably read cockpit seats, as desired. The strategy and theme were closely aligned, focusing an overall theme that feels like home entertainment while you travel, so both elements of home while utilizing their products.

 

The Result:

The exhibit experience achieved its objectives by attracting attention, increasing traffic year over year by almost 30%, with ample private meeting space and prominently featuring the GEE product line of content providers. More than 100 meetings were hosted across the 3-day event. With show hours running from 9 – 5 pm, the conference rooms were active as ever. Privacy is of paramount importance, and this was accomplished in these private meeting spaces. Products were successfully showcased and displayed through the kiosks and video walls. This not only reinforced GEE’s strong brand presence and marketing strategy but also opened the door for conversations with potential clients in order to discuss their capabilities to meet their needs. Ready for takeoff?