Kaemingk Spoga, Christmasworld

Kaemingk Spoga, Christmasworld

Award: Best Reusable Stand – PLATINUM

Agency: Expovorm International

Client: Kaemingk Season Decorations

Event Name: Spoga, Christmasworld

Agency Website: expovorm.com

 

Gallery:

 

 

The Brief:  

The company Kaemingk season decorations is an international company, that sells creative decorative items for every home and garden. Kaemingk is a trendsetting company in Europe. The stand should focus on direct sales of the thousands of products. The stand surface area varies between 200 and 3000 square meters. The main wishes are:
– Showing thousands of products in spaces with defined themes
– Modular but covering most of the system
– Custom-build items
– Suitable for different surface dimensions
– Reuse of materials
Yearly they participate in 5 international exhibitions shows and 10 in-house events in Germany, England and France.

 

The Solution:

The main idea for the stand came together in our design by using different kind of Octanorm products, with system covering 40 mm different coloured wall panels. In the stand are plaza areas with a bar and a storage. There by the stand became modular without showing the system, reusable, custom-build, suitable for different surface dimensions and still was able to show their thousands of products. During these shows there were hundreds of customers in their stand buying their products. By the different coloured walls and beautiful decorations products every area created its own feeling and still fit nicely together. By which we met all kaemingk wishes as described in briefing.

 

Activation:

We are preferred supplier for Kaemingk for more than 25 years. Every show and every in-house event is a big collaboration between us and Kaemingk. Because we work together so well we can make beautiful, successful and reusable stands. All materials (stand and products) were transported together and in a time schedule so all trucks were full and easily loaded and unloaded without creating a logistic blockage.
The Results
The outcome of this collaboration was and still is great. We achieved all set goals and we are very pleased with all the results so far (see pictures enclosed). These stands are used for many shows and for many years. We have built these stand for more than 200 times in all different surface dimensions.

 

The Result:

The outcome of this collaboration was and still is great. We achieved all set goals and we are very pleased with all the results so far (see pictures enclosed). These stands are used for many shows and for many years. We have built these stand for more than 200 times in all different surface dimensions.

Best reusable stand

In the design phase of the project we always find ways to reuse materials for many years. We limit cutting and drilling in the aluminium system and walls to an absolute minimum. Therefor we can reuse these wall for more than 6 years and the Octanorm components for at least 15 years. The panels we use in this project have a first lifetime for 6 years at exhibit shows and a second life time for about 2 years for in-house events. Overall the panels are use 50 times and the Octanorm system almost endless. 3 years ago lighting is replaced, first we had halogen and now LED. The flooring is laminate floor with OSB underlayment. The underlayment is use for many years and we even have managed to reuse the laminate for at least 2 years. We developed a way of packaging to avoid damage to our materials.