Andy Fellows

I’ve been in the Motor Industry for 42 years, embarking on an Engineering Apprenticeship with British Leyland as it was, in 1976. I have been overseeing our presence at major Exhibitions around the world for the last 25 years.

Latterly (for the last 15 years) in my position as Global Auto Shows Manager within the Global Marketing team at Jaguar Land Rover, I have been responsible for producing and delivering literally hundreds of Auto Show stands all around the world. From the client side of the business I understand exactly what is required to make the best use of an exhibition space and how to extend the reach far beyond the show stand.

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Barış Onay

Barış Onay studied Architecture at Istanbul Technical University and Urban Planning at Ecole d'Architecture Paris-Belleville. He started his doctoral studies at Université Paris-1 Panthéon Sorbonne with a D.E.A in history of contemporary architecture and holds a Ph.D. degree from Istanbul Technical University on Urban Planning.

After a brief career in Architecture, Baris moved on to work for the Building Information Centre (YEM), the leading B2B publisher and exhibition organiser of the building industry of Turkey, where he eventually became the General Manager. During his tenure at YEM, he developed digital end-to-end community management platforms to accompany stablished Exhibitions and Events.

Moved to London at the end of 2013 to join ITE Group as it's first ever Group Digital Director and serving as the Group Marketing and Digital Director since August 2015.

Believer in data driven decision making and creating business value by driving key digital strategies throughout businesses as a whole; Baris is a frequent guest speaker at industry meetings

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Bonny Shapira

Bonny is the Cisco Live Europe leader. He joined the Cisco Live team just after the conclusion of Cisco Live 2012, making the 2018 event his sixth Cisco Live.

Bonny’s responsibilities lie in the overall vision, strategy and program management. It is his job to make it all happen and connect with Cisco’s overall vision and strategy. He is also responsible for the content program, leading a team of Cisco professionals responsible for the selection and creation of the educational sessions (breakouts, techtorials, panels, case studies). Bonny is passionate about swimming, Spanish, Negronis and his wife and three kids.

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Caroline Pepper

Caroline Pepper is Owner of Your Expo Support Ltd, a company providing operational support to organisers. This ranges from small companies who are launching exhibitions through to large businesses who need experienced hands during busy times or reviews of their established systems and processes. 

For the past 21 years, Caroline has been ensuring the efficient delivery and operation of exhibitions up to 30,000 square meters and directing the logistics for conferences ranging from 50 to over 1000 attendees. These events have also included award ceremonies, gala dinners, press conferences and VIP programmes. Caroline has managed over 220 exhibitions in more than 45 venues in Europe, India, the Middle East, Asia and North and South America. Her industry experience means she has seen and approved hundreds of exhibition stand designs. This together with her knowledge of international venues and their construction challenges ensures she has a keen appreciation for the skill that stand builders bring to the industry.
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Cherif Moujabber
Creative Expos and Conferences' founder, Cherif Moujabber, joined the trade show business of Horizon House (a Dedham, MA, based company) by organizing communications equipment shows in the USA, Brazil and Egypt for 5 years.

Cherif’s previous experiences include positions in Cahners Expo Group (now known as Reed Exhibitions, an Anglo-Dutch company), International Data Group, a Framingham, MA based company as President and CEO of its World Expo Corporation (WEC) subsidiary and he has also served as a member of the Board of Directors of the Society of Independent Show Organizers (SISO) and the chairman of its International Committee and as the chairman of the International Committee for IAEE.

In 1993, he founded Creative Expos and Conferences (CEC). CEC has organized its own events in the US and abroad. Today CEC advises in the launch of shows outside their national base. CEC helps its clients recruit more foreign exhibitors and visitors by establishing an International Sales and Marketing Network (ISMN).  CEC recruits tradeshow executives all over the world on behalf of its clients.

CEC boasts a very select list of customers (past and present) including HP, Novell, World Trade Center, Atlanta Mart Center, VNU (now Emerald Exhibitions), Groupe Bull HN, Fuji Sankei, SMG and The Washington Post to name a few.

Cherif is frequently quoted in the specialized press including Tradeshow Executive, Expo Magazine and has been the focus of several articles.

Cherif is a recipient of several tradeshow industry awards of distinction including the first IAEE International award of excellence received in 2014.

Cherif is a frequent speaker in the tradeshow forums domestically and internationally.

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Chris Meyer
Vice President of Sales Las Vegas Convention and Visitors Authority Chris Meyer is vice president of global business sales for the Las Vegas Convention and Visitors Authority (LVCVA). Chris is also Executive Director of World Trade Center Las Vegas

The LVCVA is the destination marketing organization for Las Vegas and Southern Nevada, and its mission centers on attracting visitors by promoting the destination as the world’s most desirable destination for leisure and business travel. The LVCVA also owns and operates the Las Vegas Convention Center and Cashman Center.

In his role as vice president of global business sales, Mr. Meyer is responsible for directing the worldwide activities of the LVCVA’s convention sales and convention center sales teams.  He also oversees the activities of the World Trade Center Las Vegas, which is a partnership between the LVCVA and the Consumer Electronics Association (CEA)® to market Las Vegas to business travelers around the globe under the World Trade Center brand.

Mr. Meyer earned his bachelor’s degree in business administration from the University of Nevada, Las Vegas (UNLV). He is a certified meeting professional and certified in exhibition management.

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Christophe Menke
Christoph graduated from the University of Cologne with a degree in Economics in 2011. He’s been working for Koelnmesse (Germany) as Manager Corporate Development since 2012 advising various exhibition management teams of the company in strategic issues. In his position he’s helped to create and introduce new fairs and show concepts at the Cologne headquarters.

Christoph also accompanies the organising of the annually held International Summer University for Trade Fair Management by the Institute of Trade Fair Management at the University of Cologne and UFI-The Global Association of the Exhibition Industry.

In his spare time Christoph enjoys almost any kind of sport both on the pitch and from the stands. He’s also very enthusiastic about history and likes hiking trips through the Alps.

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Clemens Schütte

Clemens is Director of International Business of Messe Düsseldorf GmbH, a leading player in the international trade fair industry. His responsibility includes group companies and participations in seven countries and more than 76 international sales representations worldwide.



As Board Member and Vice Chairman, Clemens has been playing over many years a key role in the development of Shanghai New International Expo Centre Ltd., the leading trade-fair center in the Asia-Pacific region based in Shanghai’s special economic zone Pudong. Clemens is also Managing Director of German Exposition Corporation International GmbH, a company providing consultancy, planning and operational support to investors in exhibition centers all over the world. Before joining the trade fair industry, he worked as regional manager responsible for the Czech and Slovak Republics in the headquarter of Allianz insurance group in Munich. In this position, his focus was on the development of sales channels, the launch of new products, mergers & acquisitions and controlling. He contributed to the set-up and development of the sales force of HypoVereinsbank and Allianz in Central and Eastern Europe. Clemens is Chairman of the German-Chinese Business Association (DCW) in the region of North Rhine-Westphalia. He holds a PhD in economics from the European University Viadrina in Frankfurt on Oder and studied economics and history in Freiburg.
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David Audrain
David is CEO/Partner of ExpoDevCo, producing trade shows and conferences across North America. Previously, David was: President of Clarion Events North America; President of Messe Frankfurt NA; COO of ConvExx (producer of the SEMA Show); and held senior positions at Advanstar, Hanley Wood, Miller Freeman and the Texas Restaurant Association.

As of January 1, 2016, ExpoDevCo became the management company for SISO (the Society of Independent Show Organizers), and David now serves as SISO’s Executive Director.

Over his more than 23 year career in the exhibition industry David has managed numerous shows across multiple industries, including eight Top-200 shows in North America. David is also a strong advocate for the industry, having served as Chairman of both SISO and IAEE, and currently serves on the CEIR Board.

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Giovanna Duca
Giovanna Duca is Responsible for Core Business Research at Fondazione Fiera Milano. She is in charge of the organization of Exhibitionist, a conference series dedicated to the innovation in the exhibition industry. She writes a blog (Blogofiere), offering updates about the international tradeshow and congress market.

Giovanna teaches at Accademia Fiera Milano, training center targeted at young professionals wishing to enter the exhibition and congress industry and at industry professionals and companies using exhibitions as a marketing tool.

She graduated in Business Administration at Bocconi University in Milan.

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Hans Bruder

Hans Bruder is president of the OCTANORM Service Partner
International Network, the world's largest exhibit builders network with 140
companies in 43 countries on all 5 continents.
After he has graduated from the university with a degree in business administration
he stafted to work as sales manager at the OCTANORM-Vertriebs-GmbH in 1978.
From 1985 - 19BB he stayed in Toronto to build up the market for OCTANORM in
Canada and in the United States.

After the founder of the OCTANORM-Vertriebs-GmbH, Mr. Hans Staeger, had retired, Hans Bruder took over the position as managing director from 1995 until 2015. Also since 1995 Hans Bruder is a member of the EuroShop exhibition committee of the Düsseldorf Exhibition Center. In 2009 Hans Bruder has received from the American Exhibit Designer and Producer Association the most prestigious Hazel Hays Award for his achievements to introduce to the North American exhibition industry the system construction and for offering with the OSPl-network American exhibit builders the possibility to realize exhibits for their customers worldwide without shipping exhibition construction materials around the world.
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Jeremy King
Jeremy King is CEO of C Squared. Having joined in June 2014 he is responsible for the publishing and emerge strands of the C Squared business, which has involved relaunching and rebranding the 25-year old media brand M&M Global, and trebling its audience within two months, and developing the company’s newest project emerge. Emerge identifies and provides a live and publishing platform for the world’s hottest ad tech start-up companies to introduce themselves to the biggest figures in the global media and marketing sector.

Running commercial and content teams across both business verticals, Jeremy is also responsible for implementing a strategic vision that ensures both brands are an essential part of the international media and marketing community.

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Jim Curry

After six years as Deputy Director at Association of Event Organisers, Jim set up Exhibitor Smarts a specialist agency that works alongside exhibition organisers and suppliers. Exhibitor Smarts has a focus on projects which improve exhibitor acquisition, engagement, growth and retention.


Jime Essink
Jimé Essink joined UBM Asia as Chief Executive Officer in November 2007 and was appointed President & Chief Executive Officer in March 2009. He has more than 25 years’ experience of leading and growing B2B media businesses in emerging and developed markets throughout Asia and Europe. Jimé was previously with VNU Exhibitions as CEO of VNU Exhibitions Europe and President of VNU Exhibitions Asia.

Before joining VNU, he spent seven years as Managing Director of Miller Freeman Netherlands (now UBM EMEA), UBM Asia’s sister company in Europe. This office was responsible for the very successful international food ingredients and pharmaceutical ingredients shows in Europe, Asia, South and North America and other international shows in Eastern Europe, Scandinavia and the Netherlands. Jimé studied private and commercial law in Utrecht, the Netherlands.

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Julian Graves
A respected business leader and strategic marketer, Julian Graves has worked across a wide variety of industry sectors and in a number of capacities. Boasting a deep understanding of data, customer insight and relationship management he has harnessed the power of brands to create highly successful and sustainable businesses.

He has managed businesses with turnover in excess of £30m and teams of 70+, has sold, acquired and restructured assets and businesses to maximise growth potential, conceptualised, developed and installed new business IT systems and processes and extended traditional bricks and mortar enterprises into the digital world.

Having worked intensively in media sensitive arenas, including the international gambling sector and global defence and security industry, Julian has a conceptual understanding of and 'at the coal face' experience of deploying effective crisis management strategies.

Julian is passionate about what he does, about the people he works with and the markets he supports. He believes strongly in creating and delivering memorable experiences/journeys for both external and internal brand stakeholders.

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Kai Hattendorf

Kai Hattendorf is Managing Director / CEO of UFI, the Global Association of the Exhibition Industry. As such, he is responsible for UFI activities and events globally, as well as the operation of its offices in Paris, Hong Kong, Dubai, and Bogota. 

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Kevin Jackson

The Experience is the Marketing (Director of Ideas and Innovation)  / ILEA UK (Past- President)

A long-standing disruptor and thought-leader, Kevin has been an influential player with some of the world’s most respected marketing services groups, including Interpublic, Grey and Saatchi. Working with a vast range of brands, from Adidas to Zumba, he has explored every discipline within the marketing mix.

Although marketing ecosystems may have evolved over the last thirty years, Kevin’s singular focus has remained unchanged. In short, he makes growth happen.

Cutting through the complexity and confusion that tends to inhibit business success, Kevin brings a rare perspective on every touchpoint between a brand and its most valuable audiences, as he targets the strategic objectives of his clients, and finds creative ways to solve their problems.

As an industry visionary, innovative thinker and relationship manager with an unrivalled track-record of success behind him, Kevin’s passion is for harnessing the power of his clients and helping them to achieve their true growth potential.

With a strong belief in the importance of driving engagement, participation and action, Kevin focuses on ensuring that every communications solution involves a memorable and meaningful brand experience. This, he demonstrates as the acting President of ILEA UK and as Director of Ideas and Innovation at his own growth agency, The Experience Is The Marketing. His rules for this are simple: - “Treat people as people, entertain them, educate them, connect them with each other – and be useful in their lives.”

No wonder, then, that he has also been consistently voted one of the most influential people in the UK event industry for five years running. However, his influence extends beyond the UK, and has seen him invited to spread the Gospel of Growth at conferences in Las Vegas, Prague, Moscow, Zagreb, Madrid, St. Petersburg, Copenhagen, Austin, Zurich, Barcelona and New Orleans.

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Larry Kulchawik

Larry Kulchawik is author of the book ‘Trade Shows from One Country to the Next’. The book reviews venue, regulations, exhibit design, and cultural differences when exhibiting in any of 45 different countries. 

As past president of EDPA (Exhibit Designers & Producers Association)-USA, and IFES (International Federation of Exhibition Services)- the world, he experienced the country and exhibit supplier differences when preparing an exhibit for a trade show abroad. Kulchawik earned his degree in Design at SIU studying under Buckminster Fuller and served in management at three of the top exhibit design firms in the USA for a span of 40 years. Kulchawik now is the principle at Larry Kulchawik Consulting providing advice for exhibiting and design in the USA and selecting an international partner for shows abroad. His theme...There is no right way, there is no wrong way, there is only a different way. Know and respect what is different, and you are on your way to success.
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Loy Joon How

Loy Joon How, General Manager, IMPACT Exhibition and Convention Centre, Thailand

Loy Joon How has been the General Manager of IMPACT Exhibition and Convention Centre since 2007. IMPACT is one of Asia’s largest venues with an indoor space of 140,000 sq meters and a 380 room hotel. The venue employs over 1500 permanent staff. Prior to this, he was with Singapore Expo, holding two concurrent positions as Director of Lifestyle Exhibition Cluster and Director of International Sales.

As General Manager at IMPACT, he is responsible for driving the company’s commitments to its stakeholders and charting the company’s strategic visions. He is instrumental in nurturing a new corporate culture that designs its entire business around its customer needs and developing an ideal corporate environment based on good leadership that cultivates great team work, good communication and motivation for all employees to achieve the objectives of the company in the most productive way.

In addition to venue management responsibilities, Loy is also responsible for developing IMPACT’s exhibition organising capability and today, the company has a portfolio of over 15 successful international exhibitions that are jointly organised with various international partners.

Loy has over 30 years of extensive hands-on professional experience both in the government and private sectors, of which 20 years are senior appointments in the exhibition industry. One of his key attributes in his professional career includes a proven entrepreneurship track record in managing and development international business operations and overseeing highly productive international sales networks operating in multiple territories worldwide.

He is currently the Vice Chairman of UFI Marketing Committee.

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Michael Kruppe

General Manager at SNIEC – Shanghai China

Career background


Manager at Helm Group in Germany, China and Hong Kong

Worldwide Sales/Marketing and Procurement of ingredients and raw material for chemicals, food, pharmaceuticals and steel industry

Organizer of exhibitor events worldwide on relevant exhibitions, conferences and forums


General Manager for German and lrish company in China.

Responsible for setting up sales and marketing strategies in China and Asia , mainly for MNC targeting local and international players in the region.

Setting up 2 new large factories and operations in Shanghai.

Continuing to plan and execute shows as an exhibitor.


General Manager - SNIEC

Shanghai New lnternational Expo Centre

China's, most successful exhibition centre with annually almost 5mio. visitors, 122,000 exhibitors and an average occupation rate of 70 pct in 2014, covering a total area of 300.000 m2

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Nina Wellbrock

Nina is the Social Media Manager at Messe Düsseldorf, one of the 5 most successful trade fair organisers worldwide. There she develops Social media strategies for B2B and B2C events from such sectors as retail, skilled crafts, machinery, plants, medicine and health. As a PR Officer Nina was previously at DüsseldorfCongress Sport & Event for two years, one of Europe’s largest venue providers.

Paul Woodward

With over 30 years experience in global B2B media and events industries, Paul Woodward provides consulting services as Principal of Paul Woodward Advisory and Chairman of Business Strategies Group Ltd.

Paul was most recently the managing director of UFI, the global association of the exhibition industry. He held this position from July 2010 – November 2015 and was responsible for all UFI international activities and events as well as for the operations of its three offices in Paris, Hong Kong and Sharjah. UFI’s membership comprises almost 700 companies in 85 countries.

Prior to taking up the UFI role, Paul was based in Hong Kong for 25 years, running businesses in China and around Asia. From 2000 to 2010 he founded and ran Business Strategies Group Ltd., the business intelligence and strategy consulting firm which serves the business media and events industries in the Asia Pacific region.

Originally a business journalist, Paul worked from 1985 until 2000 for a publishing and exhibitions business which operated as Miller Freeman Asia in the 1990s, now UBM Asia. He was a director of that business responsible for new business development and strategy.

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Sandy Angus

Sandy Angus is Chairman of Angus Montgomery Arts, a Company specialising in putting on Fairs in the field of contemporary art and photography. Sandy is one of the founders of Art Hong Kong which was recently acquired by Art Basel.

He is also a founder of Art15 in London, Art International  in Istanbul, Art Central in Hong Kong and Photo Shanghai. He is also a shareholder in the India Art Fair in Delhi. A collector of contemporary art and photography, Sandy is Chairman and Director of a number of other event and exhibition organising companies around the World.

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Simon Parker
Simon has a Bsc in Geography from Surrey University and began his career at Haymarket Publishing moving to Montgomery Exhibitions in 1990. He began work at UBM as part of the Blenheim acquisition in 1997 and has been there ever since.

He has worked in a variety of roles and markets, been responsible for launches, geo-adaptations and acquisitions and is currently Managing Director for UBM EMEA London. Simons’ portfolio of products range from global exhibition brands such as Ifsec and Routes, digital and on-line platforms and conferences and information products such as Barbour, Health and Safety Professional. The UBM EMEA London team have offices in London, Dubai, Manchester and Colchester which is home to the Seatrade business covering the Cruise and General Maritime sectors. Simon sits on UBM EMEA board as well as working with the AEO on their events strategy. He is married to Rachel an events and venue consultant, has two young daughters and lives in Buckinghamshire.

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Stephanie Selesnick

Stephanie Selesnick, President, International Trade Information

Stephanie is a second-generation trade show enthusiast and began working trade shows at the tender age of ten. International Trade Information, Inc. assists exhibition organisers to increase their international presence - either by bringing in exhibitors and visitors, or by geo-adapting shows and taking them offshore. 

She has worked on exhibitions in the agricultural, apparel, consumer electronics, energy, food and beverage, high tech construction, baby, juvenile & maternity, renewables, shoe, and travel industries all over the world. She is also the US representative for the Shanghai New International Expo Centre, the largest privately owned venue in China.

Stephanie is a frequent domestic and global speaker and trainer for associations, private companies and exhibition industry associations. She was one of few CEM faculty certified for overseas instruction, teaching accredited classes for 9 years for the International Association of Exhibitions and Events (IAEE) in the US, Mexico, Canada and China and is a former PCMA Best in Class speaker.

She blogs for UFI, the Global Association for the Exhibition Industry, on occasion for InfoSalons.com, and is a founder and moderator for #ExpoChat (on Twitter). Stephanie has also blogged for Trade Show Executive (TSE), International Meetings Review, and Expo Magazine.

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Stephen Brooks

Stephen is Chairman and owner of one of the world’s largest privately-owned trade fair organisers the Mack Brooks Exhibitions Group.  As entrepreneur and developer of trade shows throughout the world, Stephen has more than 25 years experience in international trade fair organising. Stephen’s company organises business-to business events throughout Europe, Asia and the Americas.

Mack Brooks organises some 50 events worldwide from office bases in the United Kingdom, the United States, Thailand, China, India and Russia. Currently Mack Brooks organises shows in the UK, France, Italy, Germany, Switzerland, Hungary, Turkey, Russia, India, China, Singapore, Thailand, Indonesia, Brazil, Mexico and the United States of America. In addition Mack Brooks publishes supporting trade magazines and websites. Mack Brooks’ largest single event covers an area of 95,000m2 net at the Hannover Fairgrounds in Germany.

Stephen is a former Chairman of the UK’s Association of Exhibition Organisers. Stephen is a director of UFI (the Global Association of the Exhibition Industry) and a member of AUMA (the German exhibitions trade association) and SISO (the US based Society of Independent Show organisers).

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